Our Story

We grow healthy lifestyle together.

Our story

We are a team of believers from Europe, the Middle East and the US. We believe that we should produce food where we consume it. We developed a unique indoor farming technology that creates the perfect environment for plants in the heart of our life: at home or in restaurants / hotels... No pesticides on our plants, No GMOs. Just pure food. As it was always supposed to be.

Our mission
Lady cooking with Natufia greens

We give back to the community the control of what you eat. We are minimising the environmental impact and bridging the gaps of food security and traceability awareness. Good for you, good for our Planet.

Our vision
Large modern open space loft kitchen interior with large kitchen island and bar chairs.

We produce food where we consume it. Health and wellness are a part of everyone’s lifestyle. With our passion and expertise to innovate we envision uplifted conscious living and like-minded communities around the globe.

Gregory Lu - Founder

From the icy Estonia to the arid Saudi Arabia, you can't help it when the problem is so huge. Each of us must act.

Gregory Lu is the Founder and the CEO of Natufia


Imagine growing own organic greens with exceptional freshness, aroma and taste supple with nutrients and vitamins in the heart of your home.


It’s easy and simple to grow food that is fresh and nutritious when you have a Natufia One

Our team

Meet our team

Gregory Lu
Gregory Founder, CEO
Nadim COO
Mechanical engineer
Pranay Mechatronics
Production manager
Yaser Production Manager
Natufia intern botanist Aigerim
Aigerim Botanist
Natufia Head of Software
Paul Head of Software
Natufia team
Murtadha Senior Software Engineer
Natufia staff
Iman Marketing Manager
Emma Franceschina
Emma Brand Ambassador
Thibaut Sales representative
Publications - CNBC, Der Spiegel, Fast Company
Publications - Vogue, HGTV, TechCrunch
Publications - Daily Mail, Homecrux
Publications - Wired, Elle Decor, Forbes

Discover Natufia on display

Meet Natufia products by visiting one of our distributors all over the world.


Get inspired with real life settings and download useful materials.