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NATUFIA, the manufacturer of the “Nespresso of Plants and Herbs”, closes a $1.2M Seed Round to deliver their first units in Europe and in the US

Category: News
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TALLINN, ESTONIA, SEPTEMBER 5th, 2018 – Natufia Labs, an Estonian-born startup developing machine-learning technology that grows plants right in your kitchen, announced the closing of a $1.2-million seed round today led by Butterfly Ventures, Techstars, and the Dubai-based family office Ginco Investments.

“Natufia Labs’ dynamic team has a groundbreaking impact on producing fresh food and changing the ways people consume it,” shares Juho Risku, partner at Butterfly Ventures. “Natufia Labs is changing the traditional agriculture model, which has $10B+ in annual revenue in the United States alone.” 

“Consumers are increasingly looking for fresh, diverse, and nutritious food options. Veganism is booming, but traditional agriculture cannot follow the demand in a sustainable manner. We provide a sustainable and simple solution that reconnects people with nature without compromising on quality and taste,” says Gregory Lu, Natufia Founder & CEO. 

Established in 2014, the company has developed the Natufia Smart Garden, a high-end indoor garden to grow plants and herbs automatically with high-precision computer-controlled technology. Natufia Labs’ business model is a machine-pod hybrid model similar to Nespresso: it sells technology/appliances and recurring seed pods directly to consumers.

“Natufia’s objective is to restore taste and the reliability of healthy food. Today, we do not even know what is on our plates, who made it, or where this food is coming from. With the Natufia Smart Garden, you have direct access to fresh and pure food throughout the year. The future depends on the decentralization of food production.”

Gregory Lu, Natufia Founder & Ceo

About Natufia

Natufia® Labs’ machine-learning technology focuses on developing sustainable and natural solutions to feed future generations. Natufia’s first model is a high-end indoor garden that automatically grows the most nutritious assortment of fresh plants and herbs in households and restaurant kitchens: the Natufia Smart Garden. Access to a sustainable, easy, and immediate supply of fresh food is a human right.

For more information: www.natufia.com    

About Butterfly Ventures

Butterfly Ventures is the leading seed-stage-focused VC in the Nordics. Since 2012, BVC has been one of the most active early-stage VCs in the region. With offices in Oulu and Helsinki and partners in Stockholm and on the east coast of the US, Butterfly Ventures is investing in seed-stage startups particularly from Finland, but also from other Nordic countries and the Baltics. BVC invests in deep tech, HW, and HW-interfacing SW. 

For more information: www.butterfly.vc

About Ginco Investments

GINCO Investments is the consolidated family investment office of GINCO Group. Since 1975, GINCO Group has been on a mission to build the city of the future and invest in entrepreneurs audacious enough to dream with us. GINCO Investments operates a direct investment fund, focusing on Seed through Series B investments in technology companies.

For more information: www.ginco.investments

About Techstars

Techstars is the worldwide network that helps entrepreneurs succeed. Techstars founders connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporations to grow their companies. Techstars operates three divisions: Techstars Startup Programs, Techstars mentorship-driven Accelerator Programs, and Techstars Corporate Innovation Partnerships. The Techstars accelerator portfolio includes more than 1,400 companies with a market cap of $13.9 billion. 

For more information: www.techstars.com

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